Hi, I'm Andrew Niven, Insights Manager at Scotland Food and Drink
Andrew NIven is a highly experienced consumer insight specialist and brand planner who has worked in a host of frontline positions for the UK's top advertising and media agencies and for some of the world's leading FMCG brands. Andrew Niven is always looking for a better way to inspire new business thinking.
Andrew Niven's Background
Andrew Niven's Experience
INSIGHTS Manager at Scotland Food & Drink
Scotland Food & Drink is the industry led organisation tasked with growing the value of the Scottish food and drink sector both within the U.K. and internationally.Currently I am manager of the INSIGHTS team that provides industry market intelligence, fore-sighting, consumer trends and a bespoke research consultancy for a range of FMCG companies in Scotland.
Head of Insight and Strategy at MediaCom Edinburgh
November 2001 - July 2010
Helped to create MediaCom Explore, a unique team of six, dedicated to consumer insight and segmentation, media research and advertising effectiveness and strategic excellence. Responsible for presenting Exploreâs research findings to the senior management of the agencyâs extensive blue chip client list. Oversaw the agencyâs strategic output, ensuring that all communications and campaign plans were based on the insights gleaned from quantitative and qualitative research.
Planning Group Head at Feather Brooksbank
November 1990 - July 2002
Media Planner at DDB UK
November 1989 - December 1990
Targeting and media planning work for Fosters, Miller, Fisons, New Zealand Lamb.
Andrew Niven's Education
University of St. Andrews
1982 – 1986
Abbey School, Fort Augustus
1976 – 1982
Andrew Niven's Interests & Activities