Andrew Niven

Hi, I'm Andrew Niven, Insights Manager at Scotland Food and Drink

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Andrew NIven is a highly experienced consumer insight specialist and brand planner who has worked in a host of frontline positions for the UK's top advertising and media agencies and for some of the world'€™s leading FMCG brands. Andrew Niven is always looking for a better way to inspire new business thinking.

Head of Insight and Strategy at MediaCom Edinburgh

November 2001 - July 2010

Helped to create MediaCom Explore, a unique team of six, dedicated to consumer insight and segmentation, media research and advertising effectiveness and strategic excellence. Responsible for presenting Explore’s research findings to the senior management of the agency’s extensive blue chip client list. Oversaw the agency’s strategic output, ensuring that all communications and campaign plans were based on the insights gleaned from quantitative and qualitative research.

Planning Group Head at Feather Brooksbank

November 1990 - July 2002

Media Planner at DDB UK

November 1989 - December 1990

Targeting and media planning work for Fosters, Miller, Fisons, New Zealand Lamb.

INSIGHTS Manager at Scotland Food & Drink

August 2010

Scotland Food & Drink is the industry led organisation tasked with growing the value of the Scottish food and drink sector both within the U.K. and internationally.Currently I am manager of the INSIGHTS team that provides industry market intelligence, fore-sighting, consumer trends and a bespoke research consultancy for a range of FMCG companies in Scotland.

University of St. Andrews

1982 – 1986

MA (Hons)

Abbey School, Fort Augustus

1976 – 1982

Filmmaking,writing,anthropology,popular culture.